Digital Marketing
Digital Marketing
Course Overview
The Digital Marketing course covers essential online marketing strategies including SEO, SEM, social media marketing, content marketing, and email marketing. It prepares students to plan, execute, and optimize digital campaigns for businesses and brands.
Objectives
- Understand core concepts of digital marketing and online branding.
- Learn SEO, Google Ads, and social media marketing techniques.
- Create and manage content marketing and email campaigns.
- Analyze campaign performance using digital analytics tools.
Trainer Names
- Akhilesh
Course Duration
1-2 Months
Course Mode
Online & Offline
Curriculum
Digital Marketing Introduction
- What is Digital Marketing?
- Why Digital Marketing?
- Digital Marketing platforms?
- Digital Marketing Strategy
- Types of Digital Marketing – Organic & Paid
- Digital Marketing VS Traditional Marketing
- How is it different from traditional marketing?
- ROI between Digital and traditional marketing?
Understanding the Website
- What is a website
- Types of websites?
- Static Website
- Dynamic Website
- E-Commerce Website
- Domain Booking
- Web Hosting Purchase
- Website Architecture
Website Creations
- Blogger
- WordPress
Keyword Selection Strategies
- Keyword Analysis
- Keyword Competition
Search Engine Optimization (SEO)
- What is SEO?
- How do search engines work?
- SEO Tools
- Web position Analysis
- Competition Analysis
- Google Algorithms and Updates
On Page Optimization
- Title Tag
- Meta Description
- Meta Tags
- Canonical form
- Alt Tag
- Anchor Text
- Header Tag
- Robots.txt
- Xml Sitemap
- Redirections ( 301, 302)
- 403 Forbidden
- 404 File Not Found
- Webmaster
- Google Analytics
Off Page Optimization
- Search Engine Submissions
- Backlink Submission
- Social Bookmarking
- Classified Submissions
- Article Submissions
- Content Marketing
- Image Marketing
- Video Marketing
- Video Strategy
- Event Creations
- Question And Answers
Social Media Optimization (SMO)
Google+
- Set-up and usage
- Company profile
- Communities Creations
- Promotions
- Event Creations
- Profile Creations
- Creating groups and pages
- Tips and Guides
- Posts And promotions
- Events Creations
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Set-up and usage
- Tips
- Promoted Tweets
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Analytics
- Profile Creations
- Company Page Creations
- Tips and Guides
- Linkedin posts
- Linkedin promotions
- Linkedin Groups
- Video Marketing
- Promotional Techniques
- Integration Techniques
- Integration Techniques
- Promotional Techniques
Search Engine Marketing (SEM)
Introduction to SEM
Google Adwords
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Report generation
Google Adwords Express
- Setup
- Google Mapping Ads
Bing Ads
- Setup
- Marketing
Social Media Marketing (SMM)
Introduction to SMM
- Sing up
- Payments Methods
- Paid Promotion
- Video Ads
- Event Marketing
- Set-up and usage
- Tips
- Promoted Tweets
- Setup Paid Ads
- Linkedin Post promotions
- LinkedIn Paid Campaigns
Affiliate Marketing
- What is Affiliate Marketing
- Components of Affiliate Marketing
- Affiliate marketing types
- Affiliate marketing tools
- Earning Techniques
Email Marketing
- How Email Marketing Works?
- Types of emails
- What to write
- How to write
- list creation
- Creating e-mailers
- Tracking emailers
- Create Template
- Reporting
Mobile App Promotions
- Android Apps
- iPhone Apps
- Marketing Strategies
- Marketing Tips
Certifications
- Google Partners
- Search Advertising
- Display Advertising
- Mobile Advertising
- Video Advertising
- Shopping Advertising
- Google Analytics
- Social Media Marketing Certification
Reporting
- Google Webmasters
- Google Analytics
Tools
- Alexa
- VIDIQ
- AddThis
- MOZ
Youtube Marketing
- Youtube Channel Setup
- How to Rank and Optimize Youtube Videos
- How to get more views and Subscribers
- How to Promote Your Youtube Channel
- How to boost your Business with youtube Channel
- Learn to Edit VideoLearn ways to Make Money from Youtube
- How to Setup youtube Premiere
- Youtube Earning
- Youtube Advertising
Online Earning Types
Google Adsense
- Content Marketing
- Video Marketing
Affiliate Marketing
Freelancing
Entrepreneur
Resume Preparation Guidance
Mock Interviews
Interview Tips
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