Google Ads
Google Ads
Course Overview
Google Ads is an online advertising platform by Google where businesses pay to display ads on Google search results, YouTube, websites, and apps. It uses a pay-per-click (PPC) model, helping businesses reach targeted audiences effectively.
Objectives
- Increase Website Traffic – Drive more visitors to your site.
- Generate Leads – Collect contact info for follow-up.
- Boost Sales – Promote products and services to increase conversions.
- Brand Awareness – Expand visibility among potential customers.
- App Promotion – Get more installs and engagement for mobile apps.
- Local Promotion – Attract customers to physical stores nearby.
Trainer Names
- Sumayya
- Luqman
- Akhilesh
Course Duration
1-2 Months
Course Mode
Online & Offline
Curriculum
1. Introduction to Google Ads
- Overview and Fundamentals
- Understanding Google Ads (formerly Ad Words)
- Key terms and concepts (CPM, CPC, CPA,etc.)
- Google Ads inter face and dash board
2. Account Setup and Structure
- Account Creation and Configuration
- Setting up a Google Ads account
- Navigating the Google Ads inter face
- Configuring billing and account settings
- Campaign Structure
- Understanding campaigns, adgroups, andads
- Setting up campaigns (Search, Display, Video, Shopping)
- Creating and organizing ad groups
3. Campaign Creation
- Search Campaigns
- Keyword research and selection
- Writing compelling ad copy
- Using ad extensions effectively
- Display Campaigns
- Targeting options (demographics, interests, placements)
- Designing display ads
- Video Campaigns
- Creating video ads
- Targeting and placements for video ads
- Shopping Campaigns
- Setting up Google Merchant Center
- Creating and managing Shopping campaigns
4. Budgeting and Bidding Strategies
- Setting Budgets
- Determining daily and campaign budgets
- Adjusting bud gets base don performance
- Bidding Strategies
- Manual vs automated bidding
- Using strategies like Target CPA, Target ROAS ,Maximize Clicks
- Implementing bid adjustments
5. Ad Optimization
- Performance Tracking
- Key metric stomonitor (CTR, CPC, Conversion Rate, )
- Using Google Analytics and Google Adsreporting
- Optimization Techniques
- A / B testing ad copy and landing pages
- Refining key word lists and match types
- Improving Quality Score and Ad Rank
- Audience Targeting and Retargeting
- Creating and managing audience lists
- Implementing remarketing strategies
6. Trouble shooting and Issue Resolution
- Common Issues
- Ads not showing: Causes and fixes
- Disapproved ads: Understanding policy violations
- Tracking issues: Conversion tracking and Google Tag Manager
- Performance Issues
- Low click – through hrates and high CPC
- Poor conversion rates:Analyzing and add ressing
- Account Management
- Handling billing and accounts uspension issues
- Resolving conflicts and error sin campaign settings
7. Advanced Techniques
- Automation and Scripts
- Using Google Ads scripts for automation
- Implementing rules and automated bid adjustments
- Integration with Other Tools
- Leveraging Google Ads API for advanced management
- Future Trends
- Adapting to changes in algorithms and policies
- Exploring new ad formats and technologies
8. Case Studies and Practical Application
- Real-world Scenarios
- Analyzing successful campaigns
- Reviewing and optimizing existing campaigns
- Hands-on Exercises
- Creating and managing alive campaign
- Trouble shooting and optimizing in real-time
9. Certification and Continuous Learning
- Google Ads Certification
- Preparing for Google Ads certification exams
- Staying Updated
- Following industry news and updates
- Engaging with Google Ads community and resources
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